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Tool test results

Findings from tool tests on real and synthetic data


AI x Customer Research - September '25

AI x Customer Research - September '25

Testing an AI-embedded browser for research uses, a 4-month roadmap to adopt AI meaningfully, and more...

Sep 30, 2025

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10 min read

AI x Customer Research - August '25

AI x Customer Research - August '25

The GPT-5 Issue | What’s better, what’s not, what to do with Agent Mode + a study on context windows.

Aug 29, 2025

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8 min read

AI x Customer Research - July '25

AI x Customer Research - July '25

Transcription evaluations head-to-head, and NotebookLM's "hidden" transcripts - are they any good? Plus a speedy test protocol...

Jul 31, 2025

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6 min read

AI x Customer Research - June '25

AI x Customer Research - June '25

Preventing AI's basic math errors, fast data cleaning, a viral study, a meta-prompting addition worth thinking about, and more...

Jun 30, 2025

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12 min read

AI x Customer Research - May '25

AI x Customer Research - May '25

A Claude 4 vs 3.7 reasoning test, new Claude system prompts, and "MCP" explained...

May 31, 2025

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10 min read

AI x Customer Research - April '25

AI x Customer Research - April '25

My new favorite LLM for customer research, what we can use AI benchmark tests for, and scientists may have found the most efficient way to prompt...

Apr 30, 2025

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12 min read

AI x Customer Research - March '25

AI x Customer Research - March '25

AI designs: From insights to test-ready prototype views faster (a workflow), the options on the market, and data privacy issues -

Mar 31, 2025

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10 min read

AI x Customer Research - February '25

AI x Customer Research - February '25

My framework for evaluating tools systematically, checking AI privacy policies, and a shiny new model...

Feb 28, 2025

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13 min read

AI x Customer Research - January '25

AI x Customer Research - January '25

Generate your own data for unlimited experiments, a study on sentiment analysis, DeepSeek data privacy issues, and more...

Jan 31, 2025

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10 min read

AI x Customer Research - December '24

AI x Customer Research - December '24

The results are in: I ran a study with AI Moderators and real participants. This is what I found -

Dec 19, 2024

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16 min read

AI x Customer Research - November '24

AI x Customer Research - November '24

Make more impact with insights personalized for stakeholders, faster usability test planning, an "agentic" process for following up feedback, and more...

Nov 30, 2024

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8 min read

AI x Customer Research - October '24

AI x Customer Research - October '24

The Upside of Bias in AI Research and "Does ChatGPT Treat Us All the Same?" Plus faster surveys, data anonymization, and more...

Oct 31, 2024

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11 min read

AI x Customer Research - September '24

AI x Customer Research - September '24

Should we let AI do our Quantitative Analysis? Can AI recognize emotions like humans can? Plus OpenAI's new model, and more...

LockSimple

Sep 30, 2024

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3 min read

AI x Customer Research - August '24

AI x Customer Research - August '24

Build a Custom GPT, 6 Low-risk Data Sources for AI testing, and more

Aug 30, 2024

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9 min read

AI x Customer Research - July '24

AI x Customer Research - July '24

AI for Analysis, the big LLMs' privacy policies, and a tool for comparing LLMs yourself

Jul 31, 2024

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8 min read

AI x Customer Research - June '24

AI x Customer Research - June '24

AI for note-taking, a prompting use case and an intro to “RAG”

LockSimple

Jun 29, 2024

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9 min read

AI x Customer Research - May '24

AI x Customer Research - May '24

Comparing new ChatGPT-4o vs. 4 for research tasks, questions for teams pre-AI integration, and Anthropic thinks they know how LLM "brains" work

LockSimple

May 31, 2024

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12 min read

AI x Customer Research - April '24

AI x Customer Research - April '24

Miro vs. Figma AI's for synthesis, creating your team's prompt library, and a replacement for LLM prompting skills. Plus: How well can we trust AI text summaries?

Apr 26, 2024

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9 min read

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